Many people think that Search Engine Optimization involves some sort of magic formula.
“Sadly, quite a few SEO firms perpetuate this myth by shrouding their work in secrecy and mythology, spouting ten-dollar words like “algorithm” when they talk to potential clients. They make it seem like their SEO work is similar to driving the space shuttle and mere mortals can never do it.”
But it’s NOT.
According to Google:
“Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any webpage, but you may not be making the most out of them.”
FREE Download: To take the mystery out of the subject, read this Google’s Search Engine Optimization Starter Guide.
This basic guide talks about creating unique, accurate page titles, making use of the “description” meta tag (a page’s description meta tag gives Google and other search engines a summary of what the page is about), improving the structure of your URLs (you will not need to worry about this if you use WordPress blog and configure your permalinks), and writing better anchor text (anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag ).
But mostly it stresses offering quality content and services.
“Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site’s reputation with both users and Google, and it rarely comes without quality content.”
This means avoiding sloppy text with spelling and grammatical mistakes, dumping large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation, or inserting numerous unnecessary keywords aimed at search engines but are annoying or nonsensical to users.
Try this instead:
- Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a long-time baseball fan might search for [nlcs], an acronym for the National League Championship Series, while a new fan might use a more general query like [baseball playoffs]. Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results. Google AdWords provides a handy Keyword Tool that helps you discover new keyword variations and see the approximate search volume for each keyword. Also, Google Webmaster Tools provides you with the top search queries your site appears for and the ones that led the most users to your site.
- Create fresh, unique content – New content will not only keep your existing visitor base coming back, but also bring in new visitors.
- Offer exclusive content or services – Consider creating a new, useful service that no other site offers. You could also write an original piece of research, break an exciting news story, or leverage your unique user base. Other sites may lack the resources or expertise to do these things.
- Create content primarily for your users, not search engines – Designing your site around your visitors’ needs while making sure your site is easily accessible to search engines usually produces positive results.
Here is an article that explains it in rather simple terms:
SEO and your cr*p filled site
“I’m amazed by how a piece of interesting content (a blog post, an e-book, a Web page) can generate high rankings for a tiny company, rankings way above those of the big, famous organizations.
Almost inevitably, I find that the sites people want optimized (and that the SEO firms work on) are crap filled. They’re poorly written. They ramble on and on in an egotistical way about what the companies’ products do. They’re filled with industry jargon and corporate gobbledygook.
I tell people that they need to understand their buyers and create great content that buyers will want to consume. That way, their pages will attain high rankings as the search engines gradually reward the great content.
Usually I get pushback. People say they just want an agency to “tweak our existing Web pages.” And, of course, many SEO firms are happy to take their money to do this.
Sorry, this doesn’t work. The only way to create high search engine results is to create great content that people want to link to.
Your challenge: Go to Google and do a search for the important phrases that your buyers are using to find organizations like yours, and look at where you fall in the search results. Consider what great content you can publish to trigger a World Wide Rave that will get people linking to your content and send your site to the top of the search results.”