How to Build an Online Business: Secrets of Online Success For Small Businesses, Coaches & Consultant

* Are you a Consultant, Professional, Small-Business Owner, or simply an individual with a passion, who is becoming frustrated with not using the power of the Internet to its full potential…

* Have you ever wished you could LEVERAGE yourself and your knowledge to generate more PASSIVE income online? Would like to be able to make MORE money while working less?

If you are a small business owner, a consultant, coach, freelancer, or solo-entrepreneur who is wondering how to grow their business in today’s tough economic conditions – you definitely should take advantage of the power of internet marketing. Recession or not, there are still plenty of people out there with money to spend, looking for just the products or services that you have to offer.

Bringing part of your business online can help you, for example, broaden your customer base – to reach prospects around the world, automate parts of your business, such as lead generation and sales, and make passive income, by selling ebooks, e-courses, and other information products.

Your Internet Marketing Essentials – What You will Need:

***1. Online presence***. A website or a blog. It can be as elaborate as a fancy website with hundreds of pages, or as simple as one page designed strictly for the purpose of collecting email addresses from visitors (called a “squeeze page” or “opt-in page”). Creating a website is easy and does not need to be expensive. Read my post about the cost of building a website and how to build an affordable website for your business.

***2. Targeted traffic***. You need to attract visitors to your pages that are looking for what you are offering. There are many methods that you can use, some are free (require only your time), others will require some investment (pay-per-click advertising).  I suggest that you start with the free or low cost methods, selecting two or three that work best for you and doing them consistently over an extended period of time.

One of the most powerful methods is using search engine optimization to attract traffic from the search engines. You can take advantage of the free traffic coming from the search engines by optimizing your web pages for the search engines and building lots of incoming links to your site.

Article marketing is another highly recommended method. You need to write lots of articles about your niche and posting them to free article publishing websites, such as Ezinearticles, Article Base, etc. At the bottom of the article you should include a brief “bio” about yourself, with the most important piece of information being a link back to your squeeze page or your website. This method is referred to as “article marketing” and it has two important advantages: (1) it builds your expert status in the mind of the reader and (2) the reader clicks the link after reading your article – so they have the time to decide that they like the information that you are presenting and they like your style. This means these readers are even more likely to give you their email address and buy from you.

Video marketing has become extremely effective lately, so creating lots of useful videos about your topic, optimizing them and posting them on Youtube – with links to your site (you’ll have to create a video channel first) – will drive hordes of visitors to your pages.

***3. A loyal list of subscribers.*** Drive the traffic to your opt-in page or form and encourage people to subscribe, by offering them a free item – a short (10-15 pages is best) ebook, an audio recording, a newsletter, etc.

Of course, you will need to build a relationship with your list and – once you gain trust of your readers – you will make money by selling them products and services that they want. (To find out exactly what people on your list want, just ask them. It’s as simple as that.)

***4. Products to Sell*** (duh!). If you have your own products or you are selling your services, great. But, if you don’t – do not despair. Even you don’t have your own products, you can find some affiliate programs and promote the products that you like. Or, you can create your own information products – such as e-books, e-courses, CDs and DVDs, coaching programs, etc. to sell it to your subscribers. (It’s not as difficult as you may think.)

These are just the basics, but it’s really all that you need.

Remember, the possibilities that exist on the Internet today are incredible. Right now, if you are not utilizing the power of the Internet, you may be missing out on one of the greatest things that ever happened in the world.

For more information on how to leverage email, the Internet, and information products to spend less time working hours-for-dollars and START generating steady passive income, contact me for an internet marketing strategy session.

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1 Comment

  1. Great tips, thansk for sharing. Would you recommend one Article Directory over another? I use Ezine Articles but I’m not sure how much I would gain by going to a different directory.

    Also, what is the difference between a squeeze page and a landing page? Thanks for the valuable info!