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Don’t Forget OFFLINE Marketing: 33 Ideas to Increase Traffic to Your Website and Become a Local Celebrity

By on May 29, 2010 in Marketing and Promotion |

If you are busy working on your website, writing blog posts, article marketing, sending tweets – that’s all very good. But let’s not forget that the “real world” offers great opportunities for promoting your business AND website that can drive your traffic numbers into the stratosphere…for free or very little money. Although posting articles online, creating websites, sending e-mails, is easy, fast, and cheap; these are not always the most effective ways to get out the world about you or your offers. First of all many markets are super competitive in the online world, and very hard for newbies to break into. But you rarely see people using offline promotional methods to promote a website or online business. Also, keep in mind that there are still plenty of people out there who rely more on print media: magazines, newspapers, local publications, trade...

How to Get Found Online: Helping Your Customers Find You And Your Offers

By on Apr 26, 2010 in Marketing and Promotion, Search Engine Optimization | 6 comments

Estimated 80% of people begin their search for products and services online. If they search for the services that you provide, whom will they find? You or your competitor? Are you spending hundreds or thousands of dollars on newspaper ads, yellow pages listings, billboards, TV commercials, and other advertising methods? These traditional advertising methods reach thousands of viewers, but only a small percentage of these viewers make up your target audience. What if you could generate more and more quality leads – consistently – while getting a higher return on your precious marketing and advertising dollars? With search engine marketing, ALL of the viewers who see your ad or website, are already looking for YOU. The following are actual keywords that people type into Google search box EVERY DAY: New York City Divorce Lawyers …. DUI attorney in NJ ….. New Jersey...

How Much Does It REALLY Cost to Build a Website for Your Small Business? The Truth Web Developers Don’t Want You to Know!

By on Apr 15, 2010 in Internet Marketing, Internet Marketing Consulting, Marketing and Promotion, Web Design | 4 comments

If you are looking to do your web design on a tight budget, here are some tips that will get you started. WARNING: While you can save a lot of money by doing things yourself, it’s not usually your best option, and I recommend it only for those willing to take time to learn at least the basics of internet marketing. For others, hiring an experienced Web Designer or Internet Marketing Consultant is the way to go; and it will save you lots of money, time, and frustration in the long run. So, let’s look at the basic costs of setting up your own website. What I’m going to be talk about here is the absolute bare minimum of what you need to set up an online presence. Obviously, you can spend a LOT more, and if you have the money – good for you! But if you are just starting up and have a  very limited budget, and are willing to get your hands “dirty” and do...

How Social Media Can Help Your Small Business Connect with Customers and Fans

By on Feb 5, 2010 in Marketing and Promotion | 3 comments

Many small business owners ask questions about what they should be doing in the social media to increase the exposure of their products and services, and build relationships with their customers. Here is a great example for you. The company in question, Tom Bihn, has been designing and making bags for more than 20 years. Tom Bihn has a Seattle factory showroom/retail store that is open to the public one day per month. Otherwise, the bags are available exclusively through its Web site. This is a great example of a company who mastered the social media by implementing multiple methods. The company’s blog is a central hub of the latest company information; in addition to that, the company also has a Facebook fan page, a Flickr.com account, a Twitter page, and Youtube videos; as well as a user forum on their website. The company’s social media presence is rich with customer experience...

How to Get Your Site Indexed Quickly: Do Not Submit Your Site To Google or Use Paid Submission Services

By on Feb 5, 2010 in Marketing and Promotion, Services | 2 comments

If you are just setting up your new website, you may wondering what is the best way to get your pages into the search engines. Should you be manually submitting your website to search engines? Should you use a paid submission service? Well, none of the above.   The truth is you’ll be wasting your time and money, and if your SEO submission company indulges in any shady practices, you risk your site being marked and exiled by Google for spamming! And once your site makes it into the handful of top Search Engines – which happens quickly, if you know how to use keywords and optimize your blog or static site properly – the smaller search engines find out about it anyway. Paying good money is not worth the “benefit” you might reap from an SEO submission company submitting your sites to smaller search engines – proportionately, these smaller search engines stacked against the big guns...

Building a Strong Brand for Your Business

By on Feb 2, 2010 in Marketing and Promotion |

If you are striving to build a strong online presence and are still unsure how to approach it, here is a great ebook that may provide you with valuable insights you might use: Personal Branding For the Business Professional by Chris Brogan. This is just an excerpt, so download the ebook (see the link at the bottom), and read it. “Hints About Brand In General What’s the difference between Coke and Pepsi? Thereʼs a taste difference, for sure, but what does the brand signify? Tricky, eh? So whatʼs the difference between TechCrunch and Mashable to you? I would argue that Michael Arrington is more heavily tied into the Silicon Valley insiders scene than Pete Cashmore, but that Pete is much more positive overall. I think the other authors on the site are very different from each other (I really love Mashable’s Mark “Rizzn” Hopkins, for instance). Remember that trying to...