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Internet Marketing Mistake #6. Not Making Your Website Search Engine Friendly

By on Oct 21, 2010 in Internet Marketing, Internet Marketing Mistakes, Search Engine Optimization |

This is the sixth installment in my series “Top 20 Mistakes Small Businesses Make with Their Websites.” If you truly want to grow your online presence to maximum proportions without spending tons of money, you need EFFECTIVE search engine optimization (SEO). If you are not sure what search engine optimization is, don’t worry, it’s really not that complicated. Unless you are in a super competitive niche, most likely you can be quite successful with a few simple techniques that anybody can easily implement (once they know what these are, of course). Before your dismiss the thought of delving into SEO, however, forget anything you may have heard about it, including complex algorithms, pricey consulting services, hours of time, or black-hat tricks that can get your site penalized or banned. Let’s take some mystery out of the search engine optimization. SEO is really quite...

Internet Marketing Mistake #5. You Are Not Using Keywords To Attract the Search Engine Traffic

By on Oct 18, 2010 in Internet Marketing, Internet Marketing Mistakes, Search Engine Optimization |

This is the fifth installment in my series “Top 20 Mistakes Small Businesses Make with Their Websites.” Internet Marketing Mistake #5. You Are Not Using Keywords To Attract the Search Engine Traffic I wrote about it on my blog a few times already, but I feel that it’s sooo important – and so often overlooked – that it’s worth repeating it again here. Search engine optimization and the proper use (but NOT overuse) of keywords are a HUGE part of having our web pages found online. So, let me ask you this: Have you (or your assistant, webmaster, system administrator, wife, husband or nephew) looked at your website traffic statistics lately? Do you know where are your customers coming from or what keywords are they using to find your site? Do you even care? You can have the most amazing web page in the world, but if no one can find them through Google or other search...

How to Get Found Online: Helping Your Customers Find You And Your Offers

By on Apr 26, 2010 in Marketing and Promotion, Search Engine Optimization | 6 comments

Estimated 80% of people begin their search for products and services online. If they search for the services that you provide, whom will they find? You or your competitor? Are you spending hundreds or thousands of dollars on newspaper ads, yellow pages listings, billboards, TV commercials, and other advertising methods? These traditional advertising methods reach thousands of viewers, but only a small percentage of these viewers make up your target audience. What if you could generate more and more quality leads – consistently – while getting a higher return on your precious marketing and advertising dollars? With search engine marketing, ALL of the viewers who see your ad or website, are already looking for YOU. The following are actual keywords that people type into Google search box EVERY DAY: New York City Divorce Lawyers …. DUI attorney in NJ ….. New Jersey...

Best Search Engine Optimization Tips: Straight from Google’s Mouth

By on Feb 2, 2010 in Search Engine Optimization | 1 comment

Many people think that Search Engine Optimization involves some sort of magic formula. “Sadly, quite a few SEO firms perpetuate this myth by shrouding their work in secrecy and mythology, spouting ten-dollar words like “algorithm” when they talk to potential clients. They make it seem like their SEO work is similar to driving the space shuttle and mere mortals can never do it.” But it’s NOT. According to Google: “Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide, because they’re essential...

Using Your Keyword Rankings Search-Engine Presence to Power Business Partnerships

By on Jan 5, 2010 in Search Engine Optimization |

Here is an article providing some interesting tips about using your “tertiary” keyword rankings to deliver leads to your customers and/or partners - companies that provide products or services related to what you offer. Since you are already ranking for those keywords and getting search engine traffic, why not use that to mutual advantage and give the visitors what they are looking for?  If you are getting substantial traffic for keywords that may be valuable to other businesses, a simple idea would be to just offer some advertising space for vendors of related products/services. Another idea would be to set up a “vendor locator” page on your website where you could assist visitors find services and products related to your business offerings. Or you can go even further and collect lead information and allocate leads among your key partners appropriately. Here are some...

How To Get Your Business at the Top of Google Local Searches using Google’s OWN Tools

By on Dec 21, 2009 in Internet Marketing, Search Engine Optimization | 1 comment

Are you a locally-based business? If so, then promoting your business in your local area is important to you, as your business relies on finding customers in your area. You may have heard that all 3 major search engines now have local search results, and they mix them right into the normal ranking pages. Google is putting more emphasis into local search and when you search for any business local to you, so the first results that Google show, are the local ones. If you have ever wondered how these businesses got there – and how YOU can get there, that is what I am going to show you today. You will learn how you too can get listed on there AND how to use this to your businesses advantage.  The good news it the entire process process will take about fifteen minutes from start to finish – it really is that easy! What you need to do to make it easier for the customers to find you, is...