This is the sixth installment in my series “Top 20 Mistakes Small Businesses Make with Their Websites.” If you truly want to grow your online presence to maximum proportions without spending tons of money, you need EFFECTIVE search engine optimization (SEO). If you are not sure what search engine optimization is, don’t worry, it’s really not that...

This is the fifth installment in my series “Top 20 Mistakes Small Businesses Make with Their Websites.” Internet Marketing Mistake #5. You Are Not Using Keywords To Attract the Search Engine Traffic I wrote about it on my blog a few times already, but I feel that it’s sooo important – and so often overlooked – that it’s worth repeating it...

Estimated 80% of people begin their search for products and services online. If they search for the services that you provide, whom will they find? You or your competitor? Are you spending hundreds or thousands of dollars on newspaper ads, yellow pages listings, billboards, TV commercials, and other advertising methods? These traditional advertising methods reach...

Many people think that Search Engine Optimization involves some sort of magic formula. “Sadly, quite a few SEO firms perpetuate this myth by shrouding their work in secrecy and mythology, spouting ten-dollar words like “algorithm” when they talk to potential clients. They make it seem like their SEO work is similar to driving the space shuttle and...

Here is an article providing some interesting tips about using your “tertiary” keyword rankings to deliver leads to your customers and/or partners - companies that provide products or services related to what you offer. Since you are already ranking for those keywords and getting search engine traffic, why not use that to mutual advantage and give...

Are you a locally-based business? If so, then promoting your business in your local area is important to you, as your business relies on finding customers in your area. You may have heard that all 3 major search engines now have local search results, and they mix them right into the normal ranking pages. Google is putting more emphasis into local search and when...