Many small business owners ask questions about what they should be doing in the social media to increase the exposure of their products and services, and build relationships with their customers.
Here is a great example for you.
The company in question, Tom Bihn, has been designing and making bags for more than 20 years. Tom Bihn has a Seattle factory showroom/retail store that is open to the public one day per month. Otherwise, the bags are available exclusively through its Web site.
This is a great example of a company who mastered the social media by implementing multiple methods. The company’s blog is a central hub of the latest company information; in addition to that, the company also has a Facebook fan page, a Flickr.com account, a Twitter page, and Youtube videos; as well as a user forum on their website.
The company’s social media presence is rich with customer experience about their products and photos of bag-toting fanatics all over the world.10 designs at once and always sews the prototype of the new product himself, according to the company’s Web site.
Read the entire article: How Social Media Helps One Small Business Connect with Fans