How Social Media Can Help Your Small Business Connect with Customers and Fans

Many small business owners ask questions about what they should be doing in the social media to increase the exposure of their products and services, and build relationships with their customers.

Here is a great example for you.

The company in question, Tom Bihn, has been designing and making bags for more than 20 years. Tom Bihn has a Seattle factory showroom/retail store that is open to the public one day per month. Otherwise, the bags are available exclusively through its Web site.

This is a great example of a company who mastered the social media by implementing multiple methods. The company’s blog is a central hub of the latest company information; in addition to that, the company also has a Facebook fan page, a account, a Twitter page, and Youtube videos; as well as a user forum on their website.

The company’s social media presence is rich with customer experience about their products and photos of bag-toting fanatics all over the world.10 designs at once and always sews the prototype of the new product himself, according to the company’s Web site.





Read the entire article: How Social Media Helps One Small Business Connect with Fans

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  1. This is an excellent example of how social media can be used effectively. It’s all about building a community and interaction. It looks like Tom Bihn’s has really harnessed sites like Facebook and Flickr for a great overall strategy.

  2. Have you ever considered adding more videos to your blog posts to keep the readers more entertained? I mean I just read through the entire article of yours and it was quite good but since I’m more of a visual learner,I found that to be more helpful well let me know what you think !

  3. Digg can send a lot of traffic to a site but if you’re not one of the eliete users on digg it can be hard to promote your content there. Some people make up for the innate unfairness on digg that gives established users prefrence over new users by buying diggs. This can be a good way to get some momentum behind your link so that the ‘bandwagon effect’ will kick in and other people will start digging you because they see you getting so many votes. The problem is this can be expensive as a lot of sites charge a dollar or more per vote but you can get them for much less at This makes an ideal tool for people who are promoting content on digg for the first time or even the veteran promoter who is just tired of paying high prices.