Internet Marketing Mistake #2 Your Website Looks Like It Was Designed By An Amateur (and maybe it was)

This is the second installment in my series “Top 20 Mistakes Small Businesses Make with Their Websites.”

Does the look of your website make the visitor want to hit the back button as soon as they see your page?

If your website was designed by someone without design skills, it may look sloppy, confusing, and unprofessional. You may have tried to save money by getting your neighbor’s nephew create your site.

The truth is you don’t have to spend a lot of money to get an absolutely stunning, professionally designed website that is robust, feature-rich, and easy to change on the fly to boot.

You can build it yourself – if you have the time and some very basic computer skills (by modifying a professionally designed WordPress theme)- or you can pay a modest fee for someone to do it for you.

While you may be reluctant to pay for a professionally designed website, especially if you are just starting out, the money you put into them will be worth it in the long run.

The more professional your website looks, the more clients it will attract, and the more money you will be earning. A site that is ugly as a mud fence and poorly designed will be about as useful to your business as a screen door on a submarine. Such a site can actually repel clients away from you, costing you more in the end.

If you are concerned about the cost of having a web designer re-design your website, you should know that there are many affordable web re-design solutions available out there.  I am a big fan of using the WordPress platform for any website, whether it is a business website, a portfolio site or a personal blog.

The big advantages of WordPress are that it’s free, expandable, flexible, and extremely easy to use by any one – not just programmers and professional designers.  Once the site is set up, adding new posts, pictures, video, social plug-ins, etc. is so easy a caveman can do it!

With the technology available today, there is really no reason why anyone these days should have a  five-year old Flash site (Flash is not read by the search engines, in case you were wondering why I dislike Flash websites), a site that uses frames (again, this causes multitude of problems for the search engines and the visitors), or has more than 5 blinking GIFs on the home page.

So, what are you waiting for…?

To be continued… read more of this series:

Internet Marketing Mistake #3 You Website Looks Outdated, Like It Was Built Ten Years Ago (and maybe it was)

What web marketing mistakes caught your attention lately? Tell me about them in the comments!

You can read more in my post How to Save BIG TIME On Web Designer Fees – Buy a Professionally Designed Premium WordPress Theme for Your Small Business Website. If you need a marketing consultant to get some internet marketing consulting help, contact me for a online marketing strategy consulting session to see how we could work together to build your website and online business.

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