This is the third installment in my series “Top 20 Mistakes Small Businesses Make with Their Websites.” It’s related to #2, but I want to discuss it separately here.
#3. You Website Looks Outdated, Like It Was Built Ten Years Ago (and maybe it was)
Imagine two scenarios: First, you come to a store that is dusty, dimly lit, and features just a few of last year’s products on display. You don’t seem to be able to find anything you need, as all goodies seem to be hidden in the back storage area, and there is no one in the store available to ask for help. You leave the store in a flash, and stumble upon a second store.
The second store is neat, inviting, well lit, laid out in a way that makes everything easy to find, and well-stocked with the latest merchandise. Plus, there is a helpful sales person waiting around to answer any questions you may have.
So, which store are you most likely to buy from?
At a minimum, you should refresh your business website content every few months, or once a year, at worst. Even better, add fresh content weekly or daily. A good way to do this is to have a blog where you post content about your latest activities, products, and promotions. Post how-to tips, and answer the Frequently Asked Questions. Update your contact information regularly. And make yourself accessible via various channels, your blog, social media, user forums, etc.
Perhaps you have a website that is built entirely using Flash, or your home page uses frames, gif animations, displays too many irrelevant ads and offers, or starts playing music as soon as the page has loaded. Flash websites, gorgeous as they may be, are largely invisible to search engines. Search engines do not properly index Flash, so avoid having a flash-based homepage, or having flash-based product pages. Frames should be avoided, because they don’t allow content to be indexed properly in most cases, and make navigation and bookmarking individual pages difficult or impossible.
So, what are you waiting for…?
To be continued…come back to my blog to read more of this series.
What web marketing mistakes caught your attention lately? Tell me about them in the comments!
You can read more in my post How to Save BIG TIME On Web Designer Fees – Buy a Professionally Designed Premium WordPress Theme for Your Small Business Website. If you need a marketing consultant to get some internet marketing consulting help, contact me for a online marketing strategy consulting session to see how we could work together to build your website and online business.