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Internet Marketing Mistake #4 You Suffer From The “If I Build It, They Will Come” Delusion

By on Oct 18, 2010 in Internet Marketing, Internet Marketing Mistakes |

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This is the third installment in my series “Top 20 Mistakes Small Businesses Make with Their Websites.”

Online Marketing Mistake #4. You Suffer From The “If I Build It, They Will Come” Delusion

Many business owners become victims of the completely unfounded and bizarre -  if you know anything about online marketing -  belief, that customers will miraculously flock to their website once they have it designed and published. So they spend all they money and efforts on design, usability, navigation, latest and coolest features, and stuff.  They hire a designer to create a beautiful graphics, and a writer to polish every page of text for the site.  They agonize over every little detail on every page.

Don’t get me wrong, all these things are very important, but if you *only* do these things – you’ll be missing some important elements of the puzzle.

Internet marketing tips

Are you missing an important piece of the puzzle?

The harsh reality of internet marketing is this: it’s ***NOT ENOUGH*** to just build it.

After all, what’s the use of even the most beautiful website, if no one even knows that it exists?

And yet I hear it all the time – when I offer my services to business owners – many of them still think in terms of building a web page. They reply “Oh, no thanks, I already have a website” or “I just want a brochure-type of site”.  

What you need to do is: build it, OPTIMIZE it, PROMOTE it, and then they will come.

You need to spend at least as much time, effort, and money on marketing and promotion of your website.  

Think of your website the same way you’d think of a box of marketing brochures: if you don’t get them into the hands of people, no one will read them.  They will be useless and the money and effort spent on creating them will go to waste.

You need to be proactive in building content, optimizing for search engines, building links and collecting visitors’ email addresses from day one, so that you can lure people back to your website time and time again. If that sounds like it’s a lot of work, you are right, it is. But it’s totally worth the effort if you want to build a successful online presence for yourself or your business.

So….what are you waiting for…?

If you need a marketing consultant to get some internet marketing consulting help, contact me for a online marketing strategy consulting session to see how we could work together to build your website and online business.

To be continued…come back to this marketing consulting blog to read more of this series.

What web marketing mistakes caught your attention lately? Tell me about them in the comments!

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