Top 20 Mistakes Small Businesses Make with Their Websites (How many are YOU making?)
You’ve designed, developed, and rolled out a great website for your business. However, you’ve noticed that hasn’t been bringing in much traffic, not to mention sales. What could be wrong?
If you truly want to turbo charge your search engine rankings and turn on an unstoppable torrent of visitors to your website – make sure that you are not making these inexcusable mistakes that may be standing in your way to online success.
Top 20 Online Mistakes to Avoid
#1. You have no website at all
No, this is not a joke. It’s astonishing, but according to one study, 46% percent of small businesses surveyed said they did not have a website. The respondents of the study said it’s a myth that every company needs a website. Businesses that don’t want to be successful certainly shouldn’t spend the time and money to develop a web presence. So they may be right.
After all, you can still be found in yellow pages, online phone directories and on Google maps and such, right? But is that impressing your prospects? Does your business at least have a Blogger blog, Twitter, LinkedIn or Facebook page?
I doubt it.
Without your own website, you lose your ability to:
- Differentiate yourself
- Create authority with customers and within your industry
- Share your story and ideas
- Get social
- Take advantage of free traffic coming from search engines
- Benefit from the engines bias to show local results
- House your own community
- Save time and money by providing information about your products, services and answering frequently asked questions
- Build a list of subscribers.
If you’re still not convinced that you need a website, I have one question for you:
How many big, successful businesses and entrepreneurs don’t have a website?
I’m betting not many (or maybe none at all). That’s because a company website is just a basic, must-have marketing tool for the 21st Century.
If you don’t have a website, do you have plans to get one soon?
Or do you believe small businesses don’t need websites?
How do customers find you online, or do you not get customers through the internet?
With today’s technology and free tools, don’t try to tell me that you can’t afford one.
If you are concerned about the cost of building a website, you should know that there are many affordable website solutions available out there. Also, read more in my post How to Save BIG TIME On Web Designer Fees – Buy a Professionally Designed Premium Theme for Your Small Business Website.
I’d like to hear from you, so email me or leave a comment on my blog and me know.
Read the next article in this series:
If you need a marketing consultant to get some internet marketing consulting help, contact me for a online marketing strategy consulting session to see how we could work together to build your website and online business.