It is estimated that about 80% of buyers begin their search for their future home online ….
Another interesting fact is that these buyers can spend many months researching homes and neighborhoods before they contact a real estate agent. Often, that buyer will choose the first agent they find when they’re ready to make a buying decision.
I don’t think I need to even say it here, but Internet marketing is one of the most efficient and cost-effective ways to find new clients and advertise your real estate listings. A website that has content properly optimized for search engines will allow you to target people looking for listings or real estate brokers in your area.
What’s important, is to be able to present listings in an attractive, professional manner. Although it’s certainly possible to have an IDX feed of the MLS listings on your website, there are certain benefits to having an option to enter your own listings. Depending on your provider, MLS listing display and management can sometimes be a struggle. With this custom solution, you’ve got a stylish way to impress clients, users, and generate more attention for your listings.
Not only does this impress your potential customers on listing presentations, but it also allows your visitors to see the best parts of a listing without the typical MLS limitations.
Specifically, I’m speaking of the sellers that come to you to sell their house, or the listings you manually enter into the site to showcase on their own. WordPress is great for this because a tailored template can be used to display these listings.
With features like a main property image, detailed description, MLS and listing data, photo gallery and listing map, the listing page provides everything a buyer could want when searching for a property.
All this information is simple to enter when entering new properties and is presented in a very attractive format to the buyer. Just enter the data in the WordPress post panel, just like adding a blog post. The website has a custom write panel that has separate areas for all this information, so it’s easy to upload images, add MLS data, and create beautiful property posts on your site.
Sample Real Estate Website
The following is a fully functional real estate website that you can visit at http://www.hunternyrealty.com.
Enter Property Details
Here is the form where you would enter the property information.
To learn more about how I can help you set up your real estate site, visit . To learn more about the benefits of WordPress as a platform for building sites, read Top 10 Reasons Why Your Business Needs A WordPress Powered Web Site!.